Events

Webinar: Learn What Drives Consumers to Share Their Personal Data

Topic: Learn what drives consumers to share their personal data with your brand and why

Date: October 28, 2016

Session Summery

Consumers today are becoming increasingly aware of the value of their personal data to businesses. Our research indicates that 8 out of 10 consumers will only give their data to a limited number of companies they trust. So what are the primary determinants for people nowadays to want to share their data with your brand?

This one hour webinar will introduce you to actionable insights based on our multi-market consumer research. In conjunction with the Center of Global Brand Leadership, Columbia Business School, Aimia’s team will outline how consumers feel about their personal data being accessed, collected and used by brands. We will also discuss:

• Consumer motivations: What data are people more or less willing to share and what can alter this?
• Impact on brand trust: How to make data sharing worthwhile
• Differing mindsets: How different types of customers approach data sharing differently and what this means for you as a marketer
• The importance of transparency: Why letting your customers know how you intend to use their data is vital to your relationship with them

After registering, you will receive a confirmation email containing information about joining the webinar.

SpeakerM/h3>

Martin Wess

SVP Global Digital Strategy and Futures

Martin leads the development of global digital strategy and thought leadership strategy via the Aimia Institute.