Consumers today are becoming increasingly aware of the value of their personal data to businesses. Our research indicates that 8 out of 10 consumers will only give their data to a limited number of companies they trust. So what are the primary determinants for people nowadays to want to share their data with your brand?
This one hour webinar will introduce you to actionable insights based on our multi-market consumer research. In conjunction with the Center of Global Brand Leadership, Columbia Business School, Aimia’s team will outline how consumers feel about their personal data being accessed, collected and used by brands. We will also discuss:
After registering, you will receive a confirmation email containing information about joining the webinar.
SVP Global Digital Strategy and Futures
Martin leads the development of global digital strategy and thought leadership strategy via the Aimia Institute.